Digital Trends
Teen Media Consumption Trends in 2019
Common Sense Media just released the findings of their 2019 teen media consumption survey, cataloguing teenagers’ continuously evolving media usage patterns. The report compares and contrasts 2019 media habits among teenagers aged 13-18, against 2015 teenage media habits. It also includes media habits of tweens (aged 8-12), but for the sake of this post, we’ll…
Read more
Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
Read more
The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
Read more
Social Media’s Privacy Rebuild: Where Users Are Going Next
Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the death knell for social media, we at Civilian think it’s…
Read more
3 Video Trends You Should Expect to See More of
In today’s fast paced world, media consumers expect to see engaging and relevant content whenever they go online. Brands have to keep up with the times to ensure their content strategy appeals to online audiences’ changing media habits. Video is on the rise and all the signs are pointing to trends that include vertically shot…
Read more