The uncommon agency for the common good

Digital Trends

CTV vs. OTT: Did I say it right?

June 10, 2022 | by Mariana Fernandes | CTV, Digital Trends

The advent of streaming services in the past decade has completely transformed the way we consume entertainment. Initially a lot of people switched to streaming to save money and escape the advertising-heavy world of TV, but now ads are slowly trickling into streaming services as a way for companies to make additional revenue from usership….

Read more

Maintaining Personal Privacy and an Open Democracy in an Algorithm-Driven World

November 10, 2020 | by Civilian | Digital Trends, Social Media

While many of us worry about our personal data privacy and security on an ongoing basis, these interrelated issues tend to become political hot buttons each time an election nears. A few weeks ago, the FBI reported that widespread election interference and misinformation was coming from Russia and Iran. This time the communication medium was…

Read more

Keep Your Brand Safe With Facebook’s Brand Safety Controls

October 21, 2020 | by Caylee Southland | Digital Trends, How To’s, Social Media

It’s every marketer’s dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn’t mean these websites are ones you…

Read more

Tips for Creating a Memorable Logo

October 12, 2020 | by Cristina Lee | Digital Trends, How To’s

Let’s talk about how logo design can influence the consumption, thus success, of a brand. 90% of all the information we absorb is visual and this visual material is processed 60,000 times faster than text. Most of the time, people actually make unconscious judgments about what they see – whether they trust what they are…

Read more

How & When To Run Facebook A/B Tests

September 28, 2020 | by Mariana Fernandes | Digital Trends, How To’s, Social Media

Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…

Read more

Stay informed. Sign up with your email address and receive news and updates.