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Media Buying

Google Ad Grants 101

July 21, 2020 | by Peter Billias | Media Buying

Running a successful digital advertising campaign is a difficult task for any organization to take on. The never-ending list of tasks that are required to deliver against marketing objectives can be mind-numbing, which is why our clients turn to Civilian for expertise and guidance to navigate the murky advertising waters. One such solution that we’ve…

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4 Ways Social Listening Can Improve Your Advertising Campaigns

June 17, 2020 | by Kelsey Castillo | Digital Trends, Media Buying, Social Media

Social media has always been used as a means for brands to communicate and engage with their fans and followers. On the consumer’s side, social media is often used as a means to reach out to brands, give feedback on products, and share concerns or praises. It is easier than ever before for brands to…

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A Complete Guide to Campaign Measurement

April 14, 2020 | by Travis Kushner | How To’s, Media Buying

Before we get going, let’s address the elephant in the room: measurement is boring (to most people).  That’s why we’ve done the leg-work and research to understand the essentials of campaign measurement for you!  In this post we’re going to outline the importance of measurement and distill down a few of the key considerations when…

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Midterm Elections and Media

November 19, 2018 | by Syed Hussain | Media Buying

The 2018 midterm elections are now behind us and while there were winners and losers on both sides – the real winners were the publishers, networks, stations, and social media sites which took in a generous amount of advertising dollars. Overall, $8.9 billion dollars were spent in advertising for the 2018 mid-term elections which is…

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The Definitive Guide to Facebook Advertising

June 11, 2013 | by James Willians | Advertising News, Media Buying

In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questions and Offers products from pages advertising arsenal. Facebook’s goal here is to simplify the advertising creation process and make a more consistent ad options across…

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