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Google Ad Grants 101

Running a successful digital advertising campaign is a difficult task for any organization to take on. The never-ending list of tasks that are required to deliver against marketing objectives can be mind-numbing, which is why our clients turn to Civilian for expertise and guidance to navigate the murky advertising waters. One such solution that we’ve…

4 Ways Social Listening Can Improve Your Advertising Campaigns

Social media has always been used as a means for brands to communicate and engage with their fans and followers. On the consumer’s side, social media is often used as a means to reach out to brands, give feedback on products, and share concerns or praises. It is easier than ever before for brands to…

A Complete Guide to Campaign Measurement

Before we get going, let's address the elephant in the room: measurement is boring (to most people).  That's why we've done the leg-work and research to understand the essentials of campaign measurement for you!  In this post we're going to outline the importance of measurement and distill down a few of the key considerations when…

Midterm Elections and Media

The 2018 midterm elections are now behind us and while there were winners and losers on both sides – the real winners were the publishers, networks, stations, and social media sites which took in a generous amount of advertising dollars. Overall, $8.9 billion dollars were spent in advertising for the 2018 mid-term elections which is…

In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questions and Offers products from pages advertising arsenal. Facebook’s goal here is to simplify the advertising creation process and make a more consistent ad options across…

The world is massive. It is. The internet, the amount of knowledge, the speed of communication, the international economy… Well, it’s daunting. I’m not exactly singing “It’s A Small World.” This sentiment is a common one. Globalism has made a lot of us long for simpler times, for personalized customer service, for hometown pride. And…

Social networking--a phrase, a marketing platform, a way of life. Marketing and PR has infiltrated what was once an underground website aimed at bored college students (you're so behind if you haven't seen The Social Network yet), and has been working out how to best capitalize on an 800,000,000-strong audience. A quick Google search will…

Advertising, the black sheep of the entertainment industry will have its day. Often, Advertising is seen as an annoyance….even an intrusion. However, there is one golden day for advertisers. One day of the year when advertisements are revered, even anticipated and desired. That glorious day is Super Bowl Sunday. According to Forbes.com many ad agencies…

It would seem, this being 2012 and potentially the end of the Mayan calendar as we know it, there’s no time to waste if you’ve been thinking about getting your business more involved with new media. It’s time to start taking advantage of the countless options for online branding and engagement--time to think outside of…

Some people will tell you that March Madness is some “big dance” between a large pool of college basketball teams. They think it’s the greatest thing since football season. Well, I don’t buy it. I went to a college, and by the time March rolled around, we didn’t even know what a basketball was. We…