How To’s
A Creative’s Guide to Photo Shoots: How to Embrace the Chaos
We’ve done a photo shoot once or thrice… roughly. Below are some of what our Creative team thinks about before, during, and after each shoot. Take it with a grain of salt, no one shoot is the same. Just like a wedding, you’ll plan for everything to be perfect. It may not seem to go…
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The Power (and Art) of a Claim or Benefit
If the above sounds the slightest bit interesting the odds are you’re an advertising or marketing professional and at some point, you’ve been tasked with selling a product, service, or idea. If however you’re not familiar, a claim is any statement of fact that’s made on behalf of what’s being promoted to help differentiate, establish…
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Taking a Hybrid Approach to Project Management
When it comes to today’s project management, there are many techniques and methodologies to consider. It is based on what best suits our own organization and structure. A Hybrid Approach is becoming more and more popular as it incorporates multiple approaches. Earlier this year, I received my Certified Scrum Master certificate and learned how adopting…
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Keep Your Brand Safe With Facebook’s Brand Safety Controls
It’s every marketer’s dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn’t mean these websites are ones you…
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Tips for Creating a Memorable Logo
Let’s talk about how logo design can influence the consumption, thus success, of a brand. 90% of all the information we absorb is visual and this visual material is processed 60,000 times faster than text. Most of the time, people actually make unconscious judgments about what they see – whether they trust what they are…
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