Archives

In summer of 1976, McDonald's did a promotion with the Olympics that made the dreams of little kids everywhere come true. Each time a U.S. Olympian medaled in that Olympic games, you could redeem a McDonald's scratch card for various food and beverage items at any of their restaurants. Foremost, we all fell in love with the…

Sponsorship of Olympic Magnitude

I was all set to announce the quadrennial (yes I had to look that up) AdEase Office Olympics, when my enthusiasm was slightly quashed by the US Olympic Committee. According to the USOC, you may not use anything related to the Olympics if you haven’t paid for it. ANYTHING. The article went on to cite…

As a recent graduate and an intern here at AdEase, I am constantly being handed career advice. “Dress for the job you want, not the job you have,” is a platitude that has struck a chord with me recently. While I do see the face value of this advice and realize that people will take…

We all know that GoDaddy.com is famous for its intentionally sleazey TV ads, usually run during sporting events such as the Super Bowl. Well, in this new ad by Deutch and directed by Traktor we see a whole new side to this internet giant. Sure, we find the obligatory beaver-petting (literally) supermodel but we also…

Penguins, Pandas and Other Deadly Creatures

There has been much murmuring in the internet world about the recent major updates by Google to how they determine search result rankings, innocuously named Panda and Penguin. These friendly-sounding creatures have turned out to be quite vicious in some instances, apparently swallowing entire websites whole or sinking them deep into the nether regions of…

In college I took at sculpting class as a general education requirement.  One day we were sitting in class evaluating and discussing each other’s work. One student had made a piece that I loved at the time, but now I  can't recall what the piece was.  One thing I do remember though, is announcing to the…

It seems that lately advertising to the Hispanic consumer has become more important to the marketing community than any other segment. In fact, the first advertising deals at this year’s media upfronts, was not for NBC, ABC or CBS but struck with a Hispanic media company, Univision Communications. This once niche marketing segment, is now…

Whenever a new creative project kicks off, there’s usually a myriad of opinions floating around.  The client knows what they want but lacks the skill or ability to produce the visual in their head, or doesn’t know what they want but knows clearly what they don’t want.  The Account Manager feels responsible for pleasing the…