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We recently installed Google Analytics into our site (which you should do to) and noticed a variety of trends: 1. No one logs on to adease.com on Sundays. 2. The most popular time for our site is Wednesday afternoons. 3. Most people directly type in the URL (as opposed to search for us or following…

Anamoly has been turning out some really great creative for Converse for the last year. I'm not normally a Converse customer, but with the launch of this campaign I've really started to enjoy the brand and actually looked for converse online the other day. These sites are seemingly completely random but all of them provide…

  There will always be new technologies threatening to replace current media capabilities. DVR was supposed to destroy TV advertising; Satellite radio was going to do away with terrestrial radio and the rising amount of commercials per hour listeners are forced to hear; the web is currently putting an end to print – mostly newspapers.…

When I try to describe Twitter to someone unfamiliar with the social networks, I am usually met with blank stares and the inevitable complaint I don't want to tell people where I am and what I'm doing all the time. It's really hard to get people past that point, but Twitter is more than just…

Google recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to…

Mobile Media has been just on the verge of breaking in the US for a year or two now. Our technology is finally catching up with Japan and Europe and advertisers are beginning to experiment with a variety of applications. There are going to be a lot of great campaigns based on mobile once U.S.…