Social Media
Maintaining Personal Privacy and an Open Democracy in an Algorithm-Driven World
While many of us worry about our personal data privacy and security on an ongoing basis, these interrelated issues tend to become political hot buttons each time an election nears. A few weeks ago, the FBI reported that widespread election interference and misinformation was coming from Russia and Iran. This time the communication medium was…
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Keep Your Brand Safe With Facebook’s Brand Safety Controls
It’s every marketer’s dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn’t mean these websites are ones you…
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How & When To Run Facebook A/B Tests
Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…
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Why is TikTok so Popular?
It hadn’t even been one full week of sheltering-in-place when my curiosity finally got the best of me. As someone who loves social media and spends way too much time on their phone, I was well aware of TikTok and its growing popularity. I watched as downloads continuously dominated the App Store and read countless…
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4 Ways Social Listening Can Improve Your Advertising Campaigns
Social media has always been used as a means for brands to communicate and engage with their fans and followers. On the consumer’s side, social media is often used as a means to reach out to brands, give feedback on products, and share concerns or praises. It is easier than ever before for brands to…
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