Monthly Archives: February 2019
Preparing An Airport Rebrand For Takeoff
Talk to anyone who travels and they’ll have one thing in common – they all hate airports. From parking to security to missed flights, everyone has a story or two, or twelve. One of my first big initiatives here at Civilian, came by way of our client, Norman Mineta San Jose International Airport, otherwise known…
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Branding Success in San Diego
Individuals seeking to expand their educational and professional opportunities but don’t have a high school diploma to propel them further, can turn to Career Online High School (COHS), an accredited national program that enables students to earn their high school diplomas while gaining real-world career skills. It was Civilian’s job to develop the branding framework…
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Civilian Take: 2019 Super Bowl Ads
We are bombarded with ads from all directions and tactical innovations. But every year during the Super Bowl, the masses gather and anticipate a more traditional medium: the television commercial. Some things to note: the average person watching the game isn’t just male, it’s a closer split down the middle than most would think. Also,…
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