Monthly Archives: May 2020

Groundhog Day for Ads

Ron Wesson  |  

Please tell your CEO to quit emailing us. We get it. These are “uncertain times,” “we are all in this together,” and we are now in “the new normal.” How do we know? Because every CEO who has ever had access to our email addresses has sent us a message to let us know that.…

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Tips for Successfully Transitioning Focus Groups Online

Kristina Shigaeva  |  

Until COVID-19 upended the world as we know it, advertising focus groups were in-person events, often held at special facilities where clients and agency staff could watch the responses from behind two-way glass. Earlier this year we scheduled a series traditional focus groups for the Perinatal Health Initiative (PEI) within the San Diego Health and…

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Supporting Employee Wellbeing in a Work-From-Home World

Kim Coutts  |  

Chances are, you’re reading this post at home. You could be alone with your thoughts in a studio apartment or tucked away in a closet seeking silent productivity away from your restless brood. Whatever your situation, you are likely adjusting not only to how you can personally operate in this shelter-in-place environment, but also how…

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Creating Opportunities for Better Health in a Post-COVID World

Camellia Mortezazadeh  |  

These days, we are exposed to increasing data and stories proving that individuals most vulnerable to COVID-19 are disproportionately from communities that already suffer from inequitable rates of pre-existing health conditions, poor housing, and low-paying or unstable employment with limited, if any, benefits. And yet many of these individuals are risking their lives to provide…

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The Ultimate Guide to Successful Recruiting – The Interview

Justin Palicki  |  

It seems so simple.  Establish a need for a position. Write out what you’re looking for in a candidate, and people will come calling in droves. Well, turns out that’s not exactly how it works. Recruiting is hard. Writing, refining, interviewing and even the DECISION process, all take precious (and otherwise billable) time away from…

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