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We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

The San Diego Comic-Con, which ended about a week ago, has transformed from a comic book enthusiast’s party to a major Hollywood advertising vehicle in the past ten years. Hollywood seemed to catch on to the possibility of the mainstream popularity of comic book characters when films such as the X-Men and Spider-Man trilogies became…