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In case you hadn’t heard, Facebook is now the most visited website in the United States, according to analysts at Hitwise. In the 2nd weekend of March, Facebook snuck ahead with 7.07% of U.S. web traffic, barely beating Google’s 7.03%. So what does this mean to advertisers? Simply stated, it’s time to stop putting all…

No, I'm not going to talk about how to market the reform of healthcare. I'm not even going to talk politics. I'm going to talk timeliness. Just as this is the perfect time to use healthcare reform in a blog title, this may also be the perfect time for your business to invest in marketing.…

Some people will tell you that March Madness is some “big dance” between a large pool of college basketball teams. They think it’s the greatest thing since football season. Well, I don’t buy it. I went to a college, and by the time March rolled around, we didn’t even know what a basketball was. We…

TV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are built on relationships, perceptions,…