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Motivation is different for every person. Certainly in the business world, some thrive on being the first, or perhaps the best, while others may be financially driven. People tend to be motivated by something they want, need, can relate to or believe in. It can be ignited by oneself or by other people. Motivation and positive…

In an advertising agency that is growing steadily, the difficult but rewarding process of hiring staff has been a major part of my job description. In addition to the basic job requirements, I’m looking for specific experiences, fit, and communication style. Culture and future goals are also top-of-mind when searching for that perfect person. As…

With so many companies vying for attention, and scratching to secure a discernible shred of market share, the consumer can get lost in the mix. Marketers tell consumers what to buy, why to buy, when to buy, how to feel about the buy, and how to get others to buy in. But, in the cacophony…

The NFL season may be over, but fans are still cheering for their teams in the social networking world.  A recent infographic by Social Fresh lists out what NFL teams have the loudest Facebook fans. Being from San Diego, I will be the first to say that it probably isn’t the Chargers. The team that…

Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine's Day, marketing efforts for this holiday should be viewed no differently then any other time of the year. The two way street of Valentines Day marketing: one side makes…

AdEase is proud to announce it has won three awards in the 2013 AVA Digital Awards. The AVA Digital Awards competition is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design and production of digital communication. As part of the Know the Signs campaign, a multi-faceted suicide prevention…