Advertising News
Civilian Recognized in Ad Age Best Places to Work 2024
Civilian has been named one of the Ad Age Best Places to Work 2024. The annual ranking showcases companies that lead the industry in factors ranging from pay and benefits to corporate culture and leadership. In announcing the rankings, Ad Age commended this year’s winners for overcoming the industry’s challenges of an unsettled economy, changing media…
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Pro Bono Marketing Program for Non-profits
Civilian Launches 2021 Pro Bono Marketing Program for Non-profits Supporting local non-profits has long been a fundamental part of Civilian’s mission strengthening communities. This year we are expanding our geographic reach to include international organizations and committing to two organizations for strategic campaign development. Both of the non-profits chosen will receive six months of integrated…
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Words Are Not Enough
Over the last two weeks, the murder of George Floyd has broken our hearts, devastated our collective conscience, and sparked levels of protest and outrage our country hasn’t seen in 50 years. The eyes of the country have been opened anew to the realities of systemic racism and police brutality. And all of this against…
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Groundhog Day for Ads
Please tell your CEO to quit emailing us. We get it. These are “uncertain times,” “we are all in this together,” and we are now in “the new normal.” How do we know? Because every CEO who has ever had access to our email addresses has sent us a message to let us know that.…
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Looking Ahead in 2020
Whether you see it as the last year of a tumultuous decade or a fresh start to the 20s, this year will be pivotal in many ways. We will hold our 59th presidential election, Japan will host the Olympics and Argentina will welcome a total solar eclipse. Tesla’s electric truck will hit the streets, Friends…
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The Old-Time Podcast Era
In many ways it feels like the radio era is back—except we’re not listening to broadcast radio like our parents and grandparents did—we’re listening to podcasts. According to the New York Times, more than half of people in the United States have listened to a podcast, and nearly one out of three people listen to…
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Civilian Awarded for Marketing Efforts to Reduce Teen Alcohol Use
The National Public Health Information Coalition (NPHIC) presented Civilian Agency with a Silver Donald J. Berreth Award for Health Marketing for its work on behalf of the not-for-profit Mission Hospital. Civilian’s parallel campaigns aimed at reducing teen alcohol use in several Orange County, California high schools—Strength in Numbers and Raising Healthy Teens—were recognized for excellence…
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Civilian Agency Campaigns Win Three MarCom Awards
Team celebrates creating a positive impact in education, mental health and global connections The MarCom Awards, an international program honoring excellence in marketing and communications, has recognized Civilian Agency with two platinum and one gold award for excellence in global marketing communications. The annual awards program, run by the Association of Marketing and Communication Professionals’,…
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Our Newest Client, Cleared for Takeoff
As a marketing communications agency dedicated to the social good, few things get the Civilian flag flying higher than an opportunity to partner with like-minded clients. If a proposal lines up with our values and relevant experience, we’re basically running on jet fuel, and won’t rest until we’ve given it our all to secure that…
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Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
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