Monthly Archives: October 2020

Keep Your Brand Safe With Facebook’s Brand Safety Controls

Caylee Southland  |  

It's every marketer's dream to run ads on the exact websites that your target audience is on. Fortunately, through automated online advertising, you’re able to do exactly that. But (there always has to be a but) while your ads are able to run on these particular websites, it doesn't mean these websites are ones you…

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Tips for Creating a Memorable Logo

Cristina Lee  |  

Let’s talk about how logo design can influence the consumption, thus success, of a brand. 90% of all the information we absorb is visual and this visual material is processed 60,000 times faster than text. Most of the time, people actually make unconscious judgments about what they see – whether they trust what they are…

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Taking Control of Change: Change Management Principles for Uncertain Times

Stav Stein  |  

The most dangerous phrase in the English language is “we’ve always done it this way.” Change tends to get a bad reputation in our society, even though we know it’s inevitable and needed in order to evolve. In the business world, change can vary in scale and significance—from the minor project deadline or added team member,…

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