Digital Trends
The Rise of Stories in Social Media
Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…
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Social Media’s Privacy Rebuild: Where Users Are Going Next
Facebook is no stranger to controversy. After a maelstrom of bad press ranging from poor data privacy practices to election tampering, public trust in the social media giant—and, let’s face it, social media at large—has been irrevocably damaged. While some might think this is finally the death knell for social media, we at Civilian think it’s…
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3 Video Trends You Should Expect to See More of
In today’s fast paced world, media consumers expect to see engaging and relevant content whenever they go online. Brands have to keep up with the times to ensure their content strategy appeals to online audiences' changing media habits. Video is on the rise and all the signs are pointing to trends that include vertically shot…
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Technology in the Creative Space – Lessons Learned from Adobe Max
If there is one thing I know, it is that my knowledge of technological advancements doesn't even scratch the surface of the amount there is to learn on the subject. Whether it’s recognized or not, technology is advancing exponentially and changing lives every single day. I also know that the latest “up”date is already “out-of”date…
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How Teens Use Social Media in 2018
The findings of a recent study by Common Sense Media have been released, revealing the social media habits, preferences, and behaviors of American teenagers aged 13 - 17. The latest research completes the second round of a study first conducted in 2012. The result is a measure of how teens' relationship with social media has evolved over a period of exponential growth (2012 -…
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Facebook’s New Ads Transparency Tool
In an effort to rebound from a string of controversies spanning the past two years, Facebook has just introduced a tool that is taking ad transparency to new heights. The “Info and Ads” feature allows users to look through all ads a Business Page is running in a given country. The tool also provides additional page…
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Understanding Privacy and GDPR
Over the course of the past month, you may have noticed an email or notification update like one of these: These are not random. Tech services from Facebook to Soundcloud are all acting in direct response to a recent update, and it may not be the one you're thinking of. Many would initially point to…
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App Bubble May Finally Be Bursting
The number of apps available in the digital marketplace are seemingly endless, with more than 2.8 million in existence. Yet surprisingly, the majority of users simply aren’t downloading anymore. The 2017 U.S. Mobile Apps Report released by comScore earlier this year found that 51% of smartphone users are averaging zero app installs per month. A…
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Reader Be Warned
Growing scrutiny over tech companies to better monitor the activity taking place on their platforms has become one of the central hot-button issues of the day. The 2016 Presidential election and alleged activity from foreign agents brought the conversation to the main stage and is calling into question the responsibility big tech has in controlling…
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The Internet is Forever
We’ve all heard the horror story. A high-level marketing exec, preparing for a transcontinental flight to Africa. Before takeoff she decides it would be clever to tweet some off-color remarks about AIDS and white privilege, then powers down her phone and nods off. Only to learn upon landing that the tweet went viral. She awakens…
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