Digital Trends
4 Ways Social Listening Can Improve Your Advertising Campaigns
Social media has always been used as a means for brands to communicate and engage with their fans and followers. On the consumer’s side, social media is often used as a means to reach out to brands, give feedback on products, and share concerns or praises. It is easier than ever before for brands to…
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How to Write Blog Posts People Will Want to Read
Before diving into the world of blogging, it’s important to know how to write blog posts that people will actually want to read. Blogs are supposed to be informative, but not dry and clinical. They’re not a college essay, and shouldn’t be written like one. With dedicated time and effort, a blog can become extremely…
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The Old-Time Podcast Era
In many ways it feels like the radio era is back—except we’re not listening to broadcast radio like our parents and grandparents did—we’re listening to podcasts. According to the New York Times, more than half of people in the United States have listened to a podcast, and nearly one out of three people listen to…
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Teen Media Consumption Trends in 2019
Common Sense Media just released the findings of their 2019 teen media consumption survey, cataloguing teenagers’ continuously evolving media usage patterns. The report compares and contrasts 2019 media habits among teenagers aged 13-18, against 2015 teenage media habits. It also includes media habits of tweens (aged 8-12), but for the sake of this post, we’ll…
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Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
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