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Rising Stars: 3 Things You Should Know

You may or may not be aware of the new IAB ad units, Rising Stars,  now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater creativity and connection with the right consumers on their terms. Why Rising Stars vs. Standard Banners? –…

A summary of the comScore "Brave New World Manifesto." The multi-media landscape is evolving before us. The last few years explosion of emerging technologies (tablets, smartphones) have created media fragmentation. This revolutionary digital era has created a paradigm allowing marketers to reach and engage users at anytime throughout the day, however, this realm creates crowded space…

Why Count Sheep When You Can Call the Milk Man?

Sometimes, I just can’t sleep.  It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to the premise of this blog) how many glasses of milk warmed or not that I’ve drinken. Drank? Drunk? I digress. The…