Monthly Archives: May 2017
Seriously, Thank You
I recently bought a pair of Bluetooth sport headphones for my long runs. I love listening to podcasts when grinding out miles early on the weekends. Podcasts are more engaging than music to me, I don’t know what’s coming next, and sometimes I catch myself arguing out loud with the hosts. Podcasts take my focus…
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The Business of Behavior Change: Why Brands Are Motivating Action Through Social Marketing
With Earth Day 2017 quickly fading in the rearview mirror, I’m reminded of the challenge we face every other day of the year: maintaining high awareness and action on sustainability issues. Government agencies and nonprofits have traditionally shouldered the greatest responsibility for year-round efforts aimed at influencing behaviors that benefit individuals and society. But a…
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Marketing to Millennials
2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a moment’s notice…
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