Monthly Archives: April 2020
A Complete Guide to Campaign Measurement
Before we get going, let's address the elephant in the room: measurement is boring (to most people). That's why we've done the leg-work and research to understand the essentials of campaign measurement for you! In this post we're going to outline the importance of measurement and distill down a few of the key considerations when…
Read More
Need Some Global Good News?
Today rather than focusing on the number of coronavirus cases exploding around the world, check out the global Good Deeds Tracker on ForBlake.org. The Tracker highlights stories from all over the world as a reminder that acts of kindness, no matter how small, create a ripple effect that can lift us all up especially during…
Read More
How to Provide Value During Coronavirus
In this time of unprecedented crisis, many businesses are struggling to balance a need to generate revenue to support continued employment against the stark realities of life amidst a global pandemic. While no one wants to appear to be taking advantage of the situation for financial gain, we must sustain as much commerce as possible…
Read More
Coronavirus and Behavior Change: 3 Lessons for Your Next Campaign
While there will be many lessons to learn from the Coronavirus pandemic for years to come, anyone interested in behavior changes can now see the fundamentals on display every day. For context, here are three best practices for changing individual behaviors: Build Knowledge: Educate people about what behavior is important and why.Increase Self-Efficacy: Develop skills…
Read More