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Many large corporations use separate agencies for digital and traditional advertising. I'm thinking brands like Coca-Cola and Chevrolet. It's just the way they do it - nothing wrong with that. There are some things that digital agencies do better than traditional agencies and vice versa, and it's nice to get the best of both. And…

Data and Metrics If there's one thing that online advertising isn't lacking, it's data. Publishers, vendors, and agencies drool over the vast amounts of consumer and web user data available to them. It's often presented against metrics, like cost per thousand impressions (CPM), cost per click (CPC), cost per action/acquisition (CPA), and countless others. If…

Fully sowing online placements requires intelligent attribution models. Oh, the placements you'll sow on websites, you know. It starts as a pitch, a new business itch. You'll get the campaign brief and turn through each leaf, scheming up plans to meet the demands. Jumping online as fast as you can, pulling up sites for a…

At the end of last month, Google revealed their Google+ Project. Although Google's social media endeavor was initially lacking in users (it was only accessible to those with exclusive invites), there is no shortage of buzz about the fastest-growing social network in history. It is said to rival Facebook, though, ironically, the most followed user…

The devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world.  These tools warned citizens of impending danger, updated them as it happened, and continue to help the world stay abreast to updates and unite in support for the…

The face of Facebook is slowly being chipped away. I don't mean Mark Zuckerberg's face is deteriorating, nor do I mean that pixels are falling off your screen or that the site will stop growing. In all likelihood, its user interface will continue receiving regularly scheduled facelifts and its database of users will continue to…

>Group buying is everywhere. From Groupon and LocalTwist to your local newspaper’s equivalent, we can’t escape its recent surge. Group buying is generally a good thing. Consumers love the low prices, and businesses love the traffic. And the group buying agents love their cut of the transactions. But it’s easy to go wrong. Lack of…

Ah, the consumer voice; powerful, resonant, relentlessly present. Regardless of any move that you make as a company, whether it’s a new product release, a decision to partner with another brand, or a simple public event that you’ve attended; you never know what the consumer will have to say about it. The only thing you…

We’ve all got our favorite brands, whether it’s a type of cereal, a line of clothing, or a favorite musical artist. And more than anything, you can bet that we’ve got our opinions about them. Our opinions are the things that drive brands to succeed; we buy a product, we like it, we come back…

As if mobile advertising wasn’t enough to promptly reach the smartphone user on the go, now enter location-based advertising; the next innovation in mobile advertising. In an attempt to inform, remind, or inspire consumers, advertisers can now reach their audience by offering them on the spot, real-time coupons and deals. Imagine driving along as your…