Monthly Archives: January 2020
How Social Marketing Differs from Commercial Marketing
Civilian opened its doors in 1999. Back then, we called ourselves AdEase. We promoted local restaurant chains, residential developments, and insurance firms. But soon our focus shifted. We began to use our marketing, advertising, and community outreach tools to promote public health, conservation, transportation equity and economic development. With the shift came a renewed passion…
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Teens Drink Less When They Know the Facts
Local Schools See Lower Rates of Teen Drinking Thanks to a New Community Education Campaign Alcohol is everywhere: it’s on billboards, in magazines and movies, and in many homes. Seeing alcohol all around us may lead many parents and teens to mistakenly believe that drinking is an inevitable rite of passage for high school students.…
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Looking Ahead in 2020
Whether you see it as the last year of a tumultuous decade or a fresh start to the 20s, this year will be pivotal in many ways. We will hold our 59th presidential election, Japan will host the Olympics and Argentina will welcome a total solar eclipse. Tesla’s electric truck will hit the streets, Friends…
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How Social Marketing Differs from Commercial Marketing
Civilian opened its doors in 1999. Back then, we called ourselves AdEase. We promoted local restaurant chains, residential developments, and insurance firms. But soon our focus shifted. We began to use our marketing, advertising, and community outreach tools to promote public health, conservation, transportation equity and economic development. With the shift came a renewed passion…
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Presenting The Civilian Golden Bus Award Winner
Go to any office ripe with 20 and 30 somethings and there’s bound to be a competitive but friendly nature when it comes to anything and Civilian is no different. Whether we’re battling for the fastest finish in our police training course, encouraging a lunchtime hot sauce eating contest or winning the office fantasy football…
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The Old-Time Podcast Era
In many ways it feels like the radio era is back—except we’re not listening to broadcast radio like our parents and grandparents did—we’re listening to podcasts. According to the New York Times, more than half of people in the United States have listened to a podcast, and nearly one out of three people listen to…
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