Digital Trends
Too Much To Tweet: SaaS
I've Got A SaaS Problem The SaaS industry is a multi-billion dollar walking stick that grows by incrementally degrading our intellectual capabilities. Many consumer facing and B2B software companies push their products as 'groundbreaking new tools and features' while they are really just providing micro-modifications to our work process; honing in on very specific and…
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Too Much To Tweet: QR Codes
QR codes are like the word “fetch,” it’s not going to happen. So please, marketing world, stop. I remember someone saying, “QR codes are the solution to a non-problem.” Besides being the opposite of aesthetically pleasing, they make engagement more difficult. Who wants to launch an app to take a picture of something to…
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Disney Joins the Stream Team
As Bob Dylan so eloquently forecasted some decades ago, "The times, they are a-changin'.” While these sage-like words seemingly derive new meaning every day, they are equally prevalent in the entertainment industry, where changing media consumption behaviors are reshaping the way content is produced and distributed. The biggest headline this month belongs to Walt Disney…
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Too Much To Tweet: Twitter
Subtraction by addition. About a month back, our social media team brainstormed an idea for a new micro-blog series. "Too Much To Tweet" is designed to give our staff a platform to speak our minds on various topics in a format that doesn't justify a full-fledged blog post, but may be a little too…
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Marketing to Millennials
2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a moment’s notice…
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Playing the Field: Releasing Super Bowl Ads Online to Increase Value
Let’s face it, not all of us are avid sports fans. Nonetheless, every first Sunday in February, we gather around the T.V. anxiously awaiting the kickoff. For some, the two teams are irrelevant. We aren’t watching to see an old band rehash former glory during halftime, either. Instead, each year, we tune in for the…
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You Have Reached Your Destination
Understanding the dynamics of social media is critical to the success of today’s marketer. In our Digital Travelscape series, we will examine the changing tides in digital marketing to highlight emerging trends that impact how travelers make buying decisions. Follow Civilian throughout this journey and discover new insights and approaches to your travel & tourism…
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Consumer Trust & Leveraging Social Influencers
Understanding the dynamics of social media is critical to the success of today’s marketer. In our Digital Travelscape series, we will examine the changing tides in digital marketing to highlight emerging trends that impact how travelers make buying decisions. Follow Civilian throughout this journey and discover new insights and approaches to your travel & tourism…
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The 4 Seasons of Travel Purchasing
Understanding the dynamics of social media is critical to the success of today’s marketer. In our Digital Travelscape series, we will examine the changing tides in digital marketing to highlight emerging trends that impact how travelers make buying decisions. Follow Civilian throughout this journey and discover new insights and approaches to your travel & tourism…
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Everybody’s [Not] Working For The Weekend
Understanding the dynamics of social media is critical to the success of today’s marketer. In our Digital Travelscape series, we will examine the changing tides in digital marketing to highlight emerging trends that impact how travelers make buying decisions. Follow Civilian throughout this journey and discover new insights and approaches to your travel & tourism…
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