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  The Japanese have a very different style of advertising than Americans.  They would definitely get an A+ in outside-the-box creative thinking.  The latest ad craze is ad-supported underwear.    I do not speak or read Japanese, not even a sukoshi (Japanese for a little bit),  but fortunately Gizmodo was able to help me out. As far…

I don’t always write interesting blogs, but when I do, I prefer to blog about Dos Equis.  If you’re a commercial junkie like me, I’m sure you’re well acquainted with the most interesting man in the world.  But a television icon can only take a brand so far.  To really reach deep into your demographic,…

Sense Networks, a mobile research and analytics company, recently gathered data that compares mobile CTR (click through rates) between East Coast and West Coast consumers. They wanted to compare shopping habits and find out what makes mobile users click on a given ad.  Mobile advertising has been gaining a lot of attention from consumers as…

  I found a very interesting article that on Mashable about a 2011 Dunkin’ Donut survey of 4,700 workers’ coffee drinking habits. At first you think this has nothing to do with advertising or marketing until you take a look at numero 2. The study shows scientist/lab technicians are the heaviest coffee drinkers (probably due…

I hate to shop. In fact, it’s painful. Why? Because clothing designers haven’t clued into the fact that consumers don’t want to wear hideous garments that look like they exploded from the mind of Jackson Pollack while he was doing shrooms in a Sherwin Williams store. In recent news Facedeals, a new technology that has…

[caption id="attachment_2592" align="alignleft" width="300"] Before[/caption] Where is your demographic on Saturday morning?  For me, most Saturday mornings consist of some serious bonding time with my pillow, followed by a hot cup of coffee and some sort of breakfast item prepared at my leisure.  I, like most Americans, spend my Saturdays in chill-mode.  Saturdays are prime…

Isn’t that the way it’s supposed to happen? Yes, and I am a firm believer that a real job should be preceded by college and an internship(s).  Regardless if you are entering the entertainment, advertising, financial or any other industry, real work and world experience are invaluable. Your long-term success is too important to leave…

“He has a right to criticize, who has a heart to help” Abraham Lincoln Everybody has an opinion, and everybody has an opinion on having opinions.  Most people believe it is noble to have bold opinions and to voice them loudly and unapologetically, as long as those opinions match with their own.  As soon as…