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AdEase AP Journal #2

Throughout my years of education, the thought of the future was always an intimidating one. In fact, being a student is pretty stressful. I was constantly told that the amount of success I enjoyed in my years of schooling would be a direct indicator of how successful I would be in the real world. This…

Is Programmatic Advertising Taking Over TV?

Digital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent.  The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how many digital platforms it can be disseminated across. Mark Zeigler, VP of…

“LAX is Happening,” Campaign Connects with Target Audience, Local Community as Airport’s 10-Year Renovation Plan Takes Off Media Strategy by AdEase Marketing, Advertising & Public Relations Soars LOS ANGELES/SAN DIEGO (June 24, 2014) — A public outreach campaign from the Los Angeles International Airport to inform travelers and nearby residents of the airport’s extensive multi-billion…

AdEase recognized as Outstanding Community Partner by San Diego SPC

AdEase was recognized Wednesday, June 18, at the San Diego Suicide Prevention Council’s Annual Stakeholder Meeting. The recognition for Outstanding Community Partner for “Service and Devotion to the San Diego County Suicide Prevention Council” is a humbling reminder for AdEase of the influence our work has on the San Diego and mental health communities. Among…

AdEase AP Journal #1

Image Credit: byuinternships.org Being an intern isn’t very fun. It usually runs hand in hand with confusion and a general sense of worthlessness. Whether your internship eventually evolves into a personal assistant role with specialties in coffee mixing and copy-pasting or into a paper filer position with advanced alphabetical skills, very few interns can honestly…

The “Connected Consumer”

The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn't have…

Social Content and the Internet’s Demise

Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or creating headlines and imagery designed to enhance clickthrough to a website is…

Mind “The Gap”

I am an avid listener of NPR (National Public Radio), PRI (Public Radio International), and the podcasts they put out. Most notably “This American Life” hosted by Ira Glass. Being a listener for nearly five years, his voice has become recognizable almost instantaneously and I imagine most of my fellow subscribers share this ability. Unlike…

Introducing The New Accepted Proteges at AdEase

Last week we brought in our first ever team of Accepted Proteges for our new Talent Acceleration Program. With these latest additions to the AdEase team we hope to foster an environment where top of the line skill meets real life experience to make the most efficient members in the field of advertising. Over the next…