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Too Much To Tweet: Potlucks

Potlucks are the most delicious and effective tool for employee satisfaction.   From beginning to end, potlucks are a source of excitement and camaraderie. What better way to tell your co-workers you appreciate them than by putting together something delicious for them to try? On the day of, anticipation brews as people arrive with their…

Halloween Advertising: Trick or Treat?

Halloween is a time of year that everyone from 8 to 88 enjoys. The pillowcases full of candy, the costumes, and the "scare in the air" make for a memorable holiday. For years, brands have been taking part in the Halloween spirit as well. This year 70% of Americans are planning on celebrating the holiday, where "total spending is expected…

AdEase is proud to announce that the San Diego It’s Up to Us campaign was honored with this year's Community Choice Award at Community Health Improvement Partners' (CHIP) Crew Rendezvous event last night. The Community Choice Award honors organizations or campaigns for exemplary work and dedication in community health and prevention. A list of seven…

The Debate for Native Ads

In an age when traditional advertising methods are shifting, with print revenues steadily declining, and audiences growing wary of branded messages, native advertising presents a solution. Native advertising, or the use of sponsored messages designed to blend in with the surrounding content and user experience, has become increasingly popular as of late, drawing both praises…

Twitter, Done Wrong

Twitter. Universally loved. Universally hated. One thing is for sure: whether you love or loathe Twitter, it is an essential tool for brands. Along with Facebook, Instagram, and other social media platforms, Twitter is an indispensable communications channel for brands and businesses alike to maximize their audience reach and keep up-to-date with current trends. The…

The NFL Takes a Beating Over Domestic Violence

What do you do when half of your multi-billion-dollar fan-base begins to slip through your fingers, driving with them a storm of negative press? That’s the crisis the National Football League is currently handling, as a domestic violence scandal involving Ray Rice escalates into a full-on press nightmare, bringing with it stigmas of the league’s…

Remembering 9/11

Thirteen years ago, on September 11, 2001, our country was hit by tragedy. Thousands of lives were lost, countless people injured, and many more left heartbroken. Mothers, fathers, children, brothers, sisters, cousins, grandparents, and friends were all lost that day. But despite the heartache and pain, it was not long before we were back on…

Old Fashioned is In Fashion

Vintage is the new pop culture, even in the advertising world. That’s right, retro design is no longer old fashioned, rather in fashion. Even the most modern products, such as Facebook, Skype, and Guitar Hero, are following this new, old style of advertising. Designers are using effects that mimic worn paper and muted colors, along…

Looking for the Edge

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

AdEase AP Journal #2

Throughout my years of education, the thought of the future was always an intimidating one. In fact, being a student is pretty stressful. I was constantly told that the amount of success I enjoyed in my years of schooling would be a direct indicator of how successful I would be in the real world. This…