The uncommon agency for the common good

AdEase AP Journal #2

Jun 27, 2014 | by Accepted Protege | How To’s, Testimonials, Uncategorized

Throughout my years of education, the thought of the future was always an intimidating one. In fact, being a student is pretty stressful. I was constantly told that the amount of success I enjoyed in my years of schooling would be a direct indicator of how successful I would be in the real world. This might be more relevant for some careers over others. But, even if you know what career you want, how do you know you’ll like it? The prospect of being lost after 4 years of college work can leave one just as sleepless as a 9 am final exam for an intro to calculus class.

This fear is shared by many students and it could not have been truer for me. However, as I finish up my third week here in the AdEase TAP program I am starting to realize that some of that fear or concern was a little unnecessary. Not all of it, but most of it. I will say however, the concern and sleepless nights did make me a whiz at drafting cover letters and led me to find this program. But it was the unique nature of this program that really made it stick out above the others. Aside from worrying about the future I knew that I wanted to be involved in advertising, specifically the creative copywriting side of it. Although I still have a little over half of the program left, I can confidently say that the decision to be a part of the TAP program was one of my best.

I have been given the opportunity to work on client work and really gain exposure with working at an agency. On top of that, there is an intangible value the TAP program has given me. I am no longer worried whether or not a career in advertising is what I want. Having been surrounded by the AdEase team has provided both motivation and inspiration. It might not be my place to give advice yet, but to anyone who is concerned about the future or afraid of being left behind, don’t worry too much. Use that concern to look for something you believe in. Make sure you are passionate about what you do and you will most likely thrive. These are just some of the things I have learned in my three weeks here…Oh, and I still haven’t figured out calculus.


Gregory Okawachi Copywriter AP

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