Client Spotlight
Civilian Unveils San Diego Community Power Logo and Brand
We are excited to announce a significant milestone in our journey of growth and impact at Civilian. Our unwavering dedication to purpose-driven marketing has led us to secure our third statewide contract this year. These contracts address critical societal issues, including youth suicide prevention, adverse childhood experiences (ACEs), and providing concrete support to individuals impacted…
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Back 2 Work
Civilian and San Diego and Imperial Counties Community Colleges Launch Back2Work Program Focused on Pandemic-Resilient Careers Along with the rest of the country, the San Diego and Imperial County regions have experienced an unprecedented health and economic crisis during the pandemic. Pandemic shut-downs have led to significant layoffs, and millions of workers are currently struggling…
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A Creative’s Guide to Photo Shoots: How to Embrace the Chaos
We’ve done a photo shoot once or thrice… roughly. Below are some of what our Creative team thinks about before, during, and after each shoot. Take it with a grain of salt, no one shoot is the same. Just like a wedding, you’ll plan for everything to be perfect. It may not seem to go…
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Civilian Unveils San Diego Community Power Logo and Brand
In another key step towards launching as the state’s second largest Community Choice Energy provider, San Diego Community Power (SDCP) unveiled its brand and logo last month at the Fifth Annual Community Choice Energy Forum co-hosted by the City of San Diego and Climate Action Campaign. The brand and logo were developed by Civilian and…
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Creating Opportunities for Better Health in a Post-COVID World
These days, we are exposed to increasing data and stories proving that individuals most vulnerable to COVID-19 are disproportionately from communities that already suffer from inequitable rates of pre-existing health conditions, poor housing, and low-paying or unstable employment with limited, if any, benefits. And yet many of these individuals are risking their lives to provide…
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Addressing African-American Infant Mortality: Using a Community Informed Approach
In California, the rate of mortality among African-American infants continues to be two to four times higher than the rates for other groups statewide. Hitting close to home for our headquarters in San Diego, African-American infants are: 1.3 times more likely to be born prematurely; Greater than 1.5 times more likely to be born with…
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Good Deeds in Honor of a Very Special Little Boy
The Challenge Blake Davis was nearly three years old when he tragically lost his battle with pulmonary hypertension. During his fight, people asked the Davis family how they could help. In lieu of tangible gifts or a GoFundMe page for medical expenses, Blake’s parents focused on increasing the positivity around their little boy by asking…
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Riverside County Sends Suicide Packing
May is Mental Health Awareness Month, and we at Civilian are passionate about destigmatizing mental health issues, and improving access to treatment. That’s why on April 22nd, a few of us from Civilian went to downtown Riverside to show our support at the Send Silence Packing event hosted by Active Minds and the County of…
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Preparing An Airport Rebrand For Takeoff
Talk to anyone who travels and they’ll have one thing in common – they all hate airports. From parking to security to missed flights, everyone has a story or two, or twelve. One of my first big initiatives here at Civilian, came by way of our client, Norman Mineta San Jose International Airport, otherwise known…
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Branding Success in San Diego
Individuals seeking to expand their educational and professional opportunities but don’t have a high school diploma to propel them further, can turn to Career Online High School (COHS), an accredited national program that enables students to earn their high school diplomas while gaining real-world career skills. It was Civilian’s job to develop the branding framework…
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