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Learning on the Job

I consider myself a proficient user of “the big three” graphic design specific Adobe programs: Illustrator, InDesign, and Photoshop. I was never one of those people who spent my extra time mastering every function, but I can use them effectively. This understanding, which usually comes with time, practice, and design classes, is all you really…

App Bubble May Finally Be Bursting

The number of apps available in the digital marketplace are seemingly endless, with more than 2.8 million in existence. Yet surprisingly, the majority of users simply aren’t downloading anymore. The 2017 U.S. Mobile Apps Report released by comScore earlier this year found that 51% of smartphone users are averaging zero app installs per month.  A…

The Internet is Forever

We’ve all heard the horror story. A high-level marketing exec, preparing for a transcontinental flight to Africa. Before takeoff she decides it would be clever to tweet some off-color remarks about AIDS and white privilege, then powers down her phone and nods off. Only to learn upon landing that the tweet went viral. She awakens…

Drives Me Happy

Commuting doesn’t have to be the torturous event depicted in the beginning of Office Space. I mean, in the five plus years of commuting an hour each way to work and school, I can still count the number of times I’ve been passed by an elderly person using a walker on one hand. Although it’s…

Marketing to Millennials

2017 has been a great year for learning the do’s and don’ts of marketing to the generation with the largest buying power since the baby boomers took hold over 50 years ago. But let’s face it, millennials can be challenging to read. One minute they’re avid supporters of a brand, but at a moment’s notice…

Twitter, Done Wrong

Twitter. Universally loved. Universally hated. One thing is for sure: whether you love or loathe Twitter, it is an essential tool for brands. Along with Facebook, Instagram, and other social media platforms, Twitter is an indispensable communications channel for brands and businesses alike to maximize their audience reach and keep up-to-date with current trends. The…

Looking for the Edge

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

AdEase AP Journal #2

Throughout my years of education, the thought of the future was always an intimidating one. In fact, being a student is pretty stressful. I was constantly told that the amount of success I enjoyed in my years of schooling would be a direct indicator of how successful I would be in the real world. This…

Pinterest – the pinboard style social network has become a force in the ever-elastic social media realm. Since May of 2011, Nielsen has reported Pinterest has grown by over 2,700%. Recent reports have Pinterest driving more referral traffic to websites than Google+ and Twitter. Not to mention the quality of traffic Pinterest is driving. The…

Being able to chew gum and walk at the same time is a cinch now that we are well into the age of multi-screen consumption. Last night, you were most likely in bed watching Gilmore Girls on TV, while checking your email on your mobile phone for the latest laser hair removal Groupon.  Today, at…