Facebook highly encourages A/B testing to help inform your campaign strategy, especially for creative changes. They have a specific tool for conducting these tests on their Business Manager platform. But is A/B testing right for your campaign? Learn more about the basics of A/B testing to find out. What is an A/B test An A/B…
Read moreMost business leaders think of themselves as problem solvers. Clients, customers, and colleagues come to us with problems or business needs and we deliver solutions. Too often though, we only solve the symptoms of the problem rather than thinking upstream to address the origins of the problem itself. What Does It Mean to Think Upstream?…
Read moreOne-pagers or one-sheeters, depending on whether or not you are using both sides, usually share the primary function of distilling key information and presenting it on a single sheet of paper in a way that is both brief, and easy to understand. However, getting that information into a digestible, and aesthetically pleasing format can often…
Read moreAs the first meeting for any new relationship or project, the kickoff meeting is an essential level-setting tool that should result in clear goals, well-defined team roles and responsibilities, and reachable deadlines. If managed properly, a kickoff meeting should leave attendees feeling energized and excited. Here are eight steps to running a successful kickoff meeting:…
Read more4 Easy to Follow Tips on How to Have More Productive Meetings Meetings are a workplace mainstay and a useful tool for any type of collaboration. Whether virtual or in person, knowing how to facilitate a successful meeting is key, as momentum and topics can easily derail at any gathering of minds if not handled…
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