Groundhog Day for Ads

Ron Wesson  |  

Please tell your CEO to quit emailing us. We get it. These are “uncertain times,” “we are all in this together,” and we are now in “the new normal.” How do we know? Because every CEO who has ever had access to our email addresses has sent us a message to let us know that.…

Read More

Tips for Successfully Transitioning Focus Groups Online

Kristina Shigaeva  |  

Until COVID-19 upended the world as we know it, advertising focus groups were in-person events, often held at special facilities where clients and agency staff could watch the responses from behind two-way glass. Earlier this year we scheduled a series traditional focus groups for the Perinatal Health Initiative (PEI) within the San Diego Health and…

Read More

Supporting Employee Wellbeing in a Work-From-Home World

Kim Coutts  |  

Chances are, you’re reading this post at home. You could be alone with your thoughts in a studio apartment or tucked away in a closet seeking silent productivity away from your restless brood. Whatever your situation, you are likely adjusting not only to how you can personally operate in this shelter-in-place environment, but also how…

Read More

Creating Opportunities for Better Health in a Post-COVID World

Camellia Mortezazadeh  |  

These days, we are exposed to increasing data and stories proving that individuals most vulnerable to COVID-19 are disproportionately from communities that already suffer from inequitable rates of pre-existing health conditions, poor housing, and low-paying or unstable employment with limited, if any, benefits. And yet many of these individuals are risking their lives to provide…

Read More

How to Provide Value During Coronavirus

Civilian  |  

In this time of unprecedented crisis, many businesses are struggling to balance a need to generate revenue to support continued employment against the stark realities of life amidst a global pandemic. While no one wants to appear to be taking advantage of the situation for financial gain, we must sustain as much commerce as possible…

Read More

Coronavirus and Behavior Change: 3 Lessons for Your Next Campaign

Amon Rappaport  |  

While there will be many lessons to learn from the Coronavirus pandemic for years to come, anyone interested in behavior changes can now see the fundamentals on display every day. For context, here are three best practices for changing individual behaviors: Build Knowledge: Educate people about what behavior is important and why.Increase Self-Efficacy: Develop skills…

Read More