An independent West Coast agency.

Social Marketing

Coronavirus and Behavior Change: 3 Lessons for Your Next Campaign

April 2, 2020 | by Amon Rappaport | Social Marketing

While there will be many lessons to learn from the Coronavirus pandemic for years to come, anyone interested in behavior changes can now see the fundamentals on display every day. For context, here are three best practices for changing individual behaviors: Build Knowledge: Educate people about what behavior is important and why. Increase Self-Efficacy: Develop…

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How Social Marketing Differs from Commercial Marketing

January 7, 2020 | by Lauren Hunt | Social Marketing

Civilian opened its doors in 1999. Back then, we called ourselves AdEase. We promoted local restaurant chains, residential developments, and insurance firms. But soon our focus shifted. We began to use our marketing, advertising, and community outreach tools to promote public health, conservation, transportation equity and economic development. With the shift came a renewed passion…

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The Rise of Stories in Social Media

October 7, 2019 | by Mariana Fernandes | Digital Trends, Social Marketing, Social Media

Social media marketing is a moving target. As new platforms come to the surface, well-established players must continue to increase their paid advertising offerings by introducing new features, ad formats, and targeting options. Marketers are in a constant race to update their strategies to keep up with these changes—and right now, many are scrambling to…

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Our New Year’s Resolution: “B” a Force for Good

January 7, 2019 | by Amon Rappaport | Corporate Responsibility, Press Releases, Social Marketing

As a newly Certified B Corporation, Civilian is making a resolution this year to live up to the B Corp motto to “use business as a force for good.” We’re proud to join more than 2,600 B Corps around the world who have made the pledge to redefine success in business, including Ben & Jerry’s,…

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Live Well San Diego: Creating Social Change Through Collective Impact

June 11, 2018 | by Stacey Smith | Advertising News, Press Releases, Social Marketing

Stacey Nelson Smith, President and CEO, Civilian The recent Sustainable Brands conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy, safe, and thriving. While San Diego is known for its beautiful beaches, perfect weather, and an active…

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