Marketing and advertising’s sole purpose is to communicate with a particular section of the public about a brand, product or service. In the case of Valentine’s Day, marketing efforts for this holiday should be viewed no differently then any other time of the year.
The two way street of Valentines Day marketing: one side makes a pitch that Valentines Day marketing is all hype to encourage men to simply buy stuff (heart shaped box of chocolates, flowers, diamond necklace, etc.) for their significant other. As a result, it’s a waste and a money drain that leaves two people in the same if not worse shape they were in before.
On the other hand, Valentine’s Day marketing can be viewed as a simple reminder to appreciate your significant other. Think of all the arguing that would be avoided if there were an advertising campaign specifically for your anniversary or significant other’s birthday. You would receive constant reminders that would save you. The holiday marketing is a simple reminder to appreciate someone. This can be viewed as a model for how you should treat one another on a regular basis. It doesn’t mean the stereotypical heart shape chocolates or flowers, which are simply a symbol of appreciation and love. It can be something you say, how you act or what you give. Allow the holiday marketing to remind you of appreciation you should feel for one another.
Overall, the holiday marketing tactics do have their dos and don’ts. A personal favorite worse Valentines Day ad reads: “For Valentines Day, nothing says ‘I love you’ like affordable reliable trash service!” That is classy. Click here to see the best and worst ads for Valentine’s Day.
James Williams
Media Coordinator
Mood: Amused
