Monthly Archives: December 2020
The Power (and Art) of a Claim or Benefit
If the above sounds the slightest bit interesting the odds are you’re an advertising or marketing professional and at some point, you’ve been tasked with selling a product, service, or idea. If however you’re not familiar, a claim is any statement of fact that’s made on behalf of what’s being promoted to help differentiate, establish…
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Taking a Hybrid Approach to Project Management
When it comes to today’s project management, there are many techniques and methodologies to consider. It is based on what best suits our own organization and structure. A Hybrid Approach is becoming more and more popular as it incorporates multiple approaches. Earlier this year, I received my Certified Scrum Master certificate and learned how adopting…
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