Project Management
Why project managers deserve a seat at the strategy table
You might be familiar with the classic role of a project manager (PM for short) at a marketing agency—scheduling meetings, building timelines, and scoping budgets. Traditionally, this work happens after the campaign’s deliverables have been decided and the strategy is already set. But that’s becoming an outdated model. If your PM is serving a primarily…
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Taking a Hybrid Approach to Project Management
When it comes to today’s project management, there are many techniques and methodologies to consider. It is based on what best suits our own organization and structure. A Hybrid Approach is becoming more and more popular as it incorporates multiple approaches. Earlier this year, I received my Certified Scrum Master certificate and learned how adopting…
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Taking Control of Change: Change Management Principles for Uncertain Times
The most dangerous phrase in the English language is “we’ve always done it this way.” Change tends to get a bad reputation in our society, even though we know it’s inevitable and needed in order to evolve. In the business world, change can vary in scale and significance—from the minor project deadline or added team member,…
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Eight Steps to a Successful Kickoff Meeting
As the first meeting for any new relationship or project, the kickoff meeting is an essential level-setting tool that should result in clear goals, well-defined team roles and responsibilities, and reachable deadlines. If managed properly, a kickoff meeting should leave attendees feeling energized and excited. Here are eight steps to running a successful kickoff meeting:…
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