So I had a friend of mine ask me the other day why she’s started seeing “curated pages” on some of her favorite websites. I got all giddy at the opportunity to explain what curation is, on account of sometimes I run an art gallery in my dreams. I figured if she were wondering, maybe…
Read MoreBe sure to keep an eye out for the latest advertisements marketing the Healthy Works brand on San Diego's blue and orange trolley lines. These branded trolleys will be running through the end of June and are expected to make more than 8 million impressions over the course of the next few months. Healthy Works…
Read MoreAll any advertiser really wants is for their message to be heard, and their requested action to be taken. So, how do you figure out who your target is and what's the best way to reach them? I find it to be very similar to dating. Here are five tips and tricks to date your…
Read MoreIt may just be me, but this year is flying by quicker than usual. It's April, and I don't know when that happened. I'm not emotionally prepared for it. Easter next week, then Memorial Day, Labor Day, Thanksgiving and OMG! It’s almost Christmas! Moreover, it's got me thinking about how rapidly our industry is moving…
Read MoreThis comes as no surprise to anyone who knows me but I’m a lover of all things dog. It was therefore with huge disappointment that I read in the trade press that Pedigree was dropped as a sponsor of the Westminster dog show after a 20 year association. The reasons surrounding the split stemmed from…
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