As advertisers, we’ve all heard that technology is changing faster than anyone can keep up with. It’s frustrating and exciting at the same time. As new opportunities arise, more work for agencies follows, and our clients as organizations. In fact, 91% of advertisers polled by data company Jivox claim their companies will spend more on mobile this year, but will still need better insights as the technology around it continues to shift.
With consumers now using mobile technology in almost every aspect of their day, there is no way that advertisers can ignore the growth. Think about it: we check the news online, check email on our phones, use social media via mobile devices, and listen to music on mobile just to name a few. Ironically, we are given more opportunities to reach our audiences, but many clients lack the technology or budget to keep up with the growth.
Take a look at this infographic to get a little insight as to what consumers are doing, and how other advertisers are reacting.