Mobile Media has been just on the verge of breaking in the US for a year or two now. Our technology is finally catching up with Japan and Europe and advertisers are beginning to experiment with a variety of applications. There are going to be a lot of great campaigns based on mobile once U.S. consumers and advertisers become more open to the idea.
So we put together a short list on favorite mobile applications!
BarCodes aren’t just for the grocery store anymore – unique 2D codes embedded on print, outdoor and signage can be scanned in via cell phone camera to deliver unique offers, additional information or instantly sign up for news alerts via email or SMS.
Brightkite is location based social networking. Log in to let others know where you are or where you’re head to meet up with friends and find new people. I’ll admit it’s a little strange the first time you receive atext message from a random stranger who logged in 2 blocks away, but location based advertising on your cell is the ultimate geotargeting.
Coupons on your mobile phone sounds boring, but when that’s coupled with a location based ad server it means that you can log on to receive offers based on your location. So next time you head out to grab a bite to eat you can log in, find out where the deals are, where you friends are hanging out and grab directions. No more missing out on a happy hour, ending up at the most expensive bar in town orforgetting that 2 for 1 coupon for your date!