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Branding is everything. It’s who you are, what you represent, what you purchase or participate in. It’s a definition. What attracts us to a particular brand? Why are we compelled to purchase one product over another? Why do we participate in one event over another? Where does brand affinity come from? You create a need,…

The devastating earthquake, tsunami, and nuclear disasters in Japan highlight the emerging importance of social media, mobile, and other new disaster response tools in a changing world.  These tools warned citizens of impending danger, updated them as it happened, and continue to help the world stay abreast to updates and unite in support for the…