No, I'm not going to talk about how to market the reform of healthcare. I'm not even going to talk politics. I'm going to talk timeliness. Just as this is the perfect time to use healthcare reform in a blog title, this may also be the perfect time for your business to invest in marketing.…
Read MoreTV is generally considered one-way communication. As an advertiser, it gives you a chance to show your target market what your company stands for, what you offer, and what makes you different. It lets you try to build an image for your brand. The reality of branding is different. Brands are built on relationships, perceptions,…
Read MoreIt used to be different. Advertising was simple. Just a fancy picture and some inflated diction, and you’d have yourself a stream of sales. You had complete control over your message and your brand, and they had a strong influence on the customer. That’s how it was 100 years ago. Let’s say it’s still 1909…
Read MoreMost credit union marketers have been tasked this year with increasing membership, increasing product sales and tracking their ROI (while increasing the "R" and decreasing the "I"). Digital Signage Slavic Federal Credit Union (PSFCU) in New York had those goals in mind when they installed a digital signage network featuring LCD screens displaying entertaining content…
Read MoreGoogle recently extended its efforts from online advertising and analytics into print, radio, TV and campaign management. Several other advertising blogs have deemed this the end of traditional media as we know it and the certain death of traditional agencies. As a firm that spends tens of thousands of dollars annually to stay up to…
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