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Pro Bono Marketing Program for Non-profits

Feb 9, 2021 | by Kim Coutts | Advertising News, Agency Life, Civilian Water Cooler

Civilian Launches 2021 Pro Bono Marketing Program for Non-profits

Supporting local non-profits has long been a fundamental part of Civilian’s mission strengthening communities. This year we are expanding our geographic reach to include international organizations and committing to two organizations for strategic campaign development. Both of the non-profits chosen will receive six months of integrated marketing services valued at $25,000 each.

In line with our growth sectors and expertise, we will partner with organizations that promote sustainability, protect the environment, strengthen communities, or create shared value through social innovation. The services provided will include a mix of strategy, brand development, design, paid media planning, social media campaign development, and public relations services.

Online applications open today and will remain open until February 28. Applications will be judged based on the non-profit’s track record of success, financial need, the potential impact of the program/campaign, and the depth and variety of services requested. Civilian employees will have the opportunity to vote for the winners, and work is expected to begin in mid-March. To qualify for the program, non-profits must be a registered 501(3)c with at least one dedicated in-house marketing team member to lead the activity. The application form can be found here.

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