Advertising News
Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
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Let’s “Mete” Pete
Recently, we welcomed Pete Levine to the Civilian team as our new Director of Client Services. His processes and presence have already made a positive impact in the short time he’s been here, so we sat down with Pete to learn more about his experience, what drew him to Civilian, and if he had any…
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Civilian Take: 2019 Super Bowl Ads
We are bombarded with ads from all directions and tactical innovations. But every year during the Super Bowl, the masses gather and anticipate a more traditional medium: the television commercial. Some things to note: the average person watching the game isn’t just male, it’s a closer split down the middle than most would think. Also,…
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Advertising Week 2018 Recap
Advertising Week is a worldwide gathering of marketing, advertising, technology, and brand professionals. This New York event occurred in early October and features some of the industry’s brightest minds, organized networking, and world-class entertainment. There are panels, seminars, and workshops that cover everything going on within the industry ranging from hot topics and leadership, to…
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Facebook’s New Ads Transparency Tool
In an effort to rebound from a string of controversies spanning the past two years, Facebook has just introduced a tool that is taking ad transparency to new heights. The “Info and Ads” feature allows users to look through all ads a Business Page is running in a given country. The tool also provides additional page…
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Live Well San Diego: Creating Social Change Through Collective Impact
Stacey Nelson Smith, President and CEO, Civilian The recent Sustainable Brands conference was a fitting stage to share the success story of Live Well San Diego, a visionary partnership that’s creating measurable progress toward a region that’s healthy, safe, and thriving. While San Diego is known for its beautiful beaches, perfect weather, and an active…
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Understanding Privacy and GDPR
Over the course of the past month, you may have noticed an email or notification update like one of these: These are not random. Tech services from Facebook to Soundcloud are all acting in direct response to a recent update, and it may not be the one you're thinking of. Many would initially point to…
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Reader Be Warned
Growing scrutiny over tech companies to better monitor the activity taking place on their platforms has become one of the central hot-button issues of the day. The 2016 Presidential election and alleged activity from foreign agents brought the conversation to the main stage and is calling into question the responsibility big tech has in controlling…
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Too Much To Tweet: Twitter
Subtraction by addition. About a month back, our social media team brainstormed an idea for a new micro-blog series. "Too Much To Tweet" is designed to give our staff a platform to speak our minds on various topics in a format that doesn't justify a full-fledged blog post, but may be a little too…
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Playing the Field: Releasing Super Bowl Ads Online to Increase Value
Let’s face it, not all of us are avid sports fans. Nonetheless, every first Sunday in February, we gather around the T.V. anxiously awaiting the kickoff. For some, the two teams are irrelevant. We aren’t watching to see an old band rehash former glory during halftime, either. Instead, each year, we tune in for the…
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