Advertising News
The Debate for Native Ads
In an age when traditional advertising methods are shifting, with print revenues steadily declining, and audiences growing wary of branded messages, native advertising presents a solution. Native advertising, or the use of sponsored messages designed to blend in with the surrounding content and user experience, has become increasingly popular as of late, drawing both praises…
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“Pitcher” Provides Agency Hook Ups
Have you ever heard of the app, Tinder? In case you haven't, Tinder is a very popular dating app, that allows users to sort through pictures of people near their geographic location and say either "yes" or "no" to if they'd like to meet them. A swipe to the right means "yes". A swipe to…
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What’s Wrong with Millennial Advertising: An AP Review
Via Adweek, AdAge, Fiat’s “Endless Fun” Campaign, and a some-what-critical Accepted Protégé “What is happening? I don’t understand..why?” These are the words of my younger 18 year old brother while watching one of Fiat’s newest ‘Endless Fun’ TV commercial spots. These are probably not the words Fiat was hoping for when they launched a campaign…
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Advertising in the EndZone
Via ABCNews and AdWeek As the summer air cools, and the world-cup fever (finally) dies down, the U.S. prepares itself for the next big hype: that’s right, it’s NFL Season. And as the NFL kicks off, ushering in a fresh round of hopeful rookies, long-standing rivalries, and a whole new dimension of defensive penalties, it…
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Shark Week
Last week held a very special place in my heart and the hearts of many 18-49 year olds. Last week was Discovery Channel’s Shark Week. The program boasts over 29 million viewers with 2.1 million of those viewers tuned in during prime time. This viewership is as massive as a Megalodon’s bite radius, and like chumming the…
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Art Everywhere U.S.
via Adweek and TechCrunch Advertising is considered by many to be a form of art. But the Outdoor Advertising Association of America and Art Institutes across the country have partnered up to take it to the next level. The Art Everywhere campaign, which originated in the U.K., was just recently launched in Chicago, Los Angeles,…
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Keeping up with Mobile Advertising
via Adweek As advertisers, we've all heard that technology is changing faster than anyone can keep up with. It's frustrating and exciting at the same time. As new opportunities arise, more work for agencies follows, and our clients as organizations. In fact, 91% of advertisers polled by data company Jivox claim their companies will spend…
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On Designing for Social Change…
Advertising is not considered the most humble profession in the world. The perception of our industry is led by sensational protagonists like Don Draper and Roger Sterling of Mad Men. Hardly the charitable bunch. The times they are a changin', however. Advertising is moving toward a trend of social impact, and design is at the forefront of the…
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Weird Al Leverages Viral Potential For Production Backers
Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. Music videos…
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Cross-Cultural Marketer’s Newsletter – March 2014
ABOUT ADEASE Founded in 1999, AdEase is a marketing, advertising and public relations agency headquartered in San Diego, with offices in Los Angeles and Northern California. Our fully integrated, cross-cultural campaigns leverage both online and offline marketing channels. OUR PICK – THIS MONTH'S OUTSIDE-THE-BOX CREATIVE DHL SHOWS HOW TO MAKE COMPETITORS ADVERTISE YOUR BRAND Shipper…
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