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Super Bowl 2014: The Best and Worst Ads of this Year’s Super Bowl

Despite the much anticipated, yet relatively uneventful Super Bowl this year, the Seahawks victory Sunday night was the most watched TV program in U.S. history. The Broncos seemed to seal their fate during the first quarter, so why did so many continue watching the game through its entirety? Well, that question is easily answered with…

AdEase Selected as Media Agency for California PaintCare Campaigns

San Diego, CA – AdEase, a San Diego-based Advertising, Marketing and Public Relations Agency is proud to announce that it has been selected as the Agency of Record to provide Media Strategy, Planning and Buying services for PaintCare, Inc. AdEase won the account over a multi-agency pitch in late 2013. PaintCare, Inc. is a non-profit…

In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questions and Offers products from pages advertising arsenal. Facebook’s goal here is to simplify the advertising creation process and make a more consistent ad options across…

Facebook recently announced that consumers could send CEO, Mark Zuckerberg a direct message if he or she were willing to pay $100. We asked our staff what they would want message Mr. Zuckerberg and here's what a few of them said: 1.   "I see an opportunity for Facebook to capitalize on the Health Care…

Those of you who write for PR will love this story published today at The Onion. Which grammar gang do you subscribe to?     4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence New York - Law enforcement officials confirmed Friday that four more copy editors were killed this week amid…

[caption id="attachment_2809" align="alignleft" width="230"] Photo source: Official TiVo blog[/caption] It was only a matter of time.  What is it about wordplay that is so endearing?  Who doesn’t love the Geico Gecko or Sprints ability to prevent your husband from bringing home Shamu?   Tebow says his latest endorsement is unrelated to the similarity in names, but…

It’s that time of year where American flags fly high and Facebook feeds flood with both positive and negative (educated and uneducated) comments about who will be the next leader of our country.  I really can’t imagine the pressure of being a political leader, or any celebrity figure for that matter; having your every word…

Apple announces iOS 6 and iPhone 5 and the crowd goes wild. The new update has very cool and useful features. The software update includes new features like vector-based Maps for better graphics and Passbook, which directly challenges Google Wallet. Also, the iPhone 5 improves its screen size and resolution, which creates benefits to the…

I don’t always write interesting blogs, but when I do, I prefer to blog about Dos Equis.  If you’re a commercial junkie like me, I’m sure you’re well acquainted with the most interesting man in the world.  But a television icon can only take a brand so far.  To really reach deep into your demographic,…

Sense Networks, a mobile research and analytics company, recently gathered data that compares mobile CTR (click through rates) between East Coast and West Coast consumers. They wanted to compare shopping habits and find out what makes mobile users click on a given ad.  Mobile advertising has been gaining a lot of attention from consumers as…