Creative Find
A Creative’s Guide to Photo Shoots: How to Embrace the Chaos
We’ve done a photo shoot once or thrice… roughly. Below are some of what our Creative team thinks about before, during, and after each shoot. Take it with a grain of salt, no one shoot is the same. Just like a wedding, you’ll plan for everything to be perfect. It may not seem to go…
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Civilian Unveils San Diego Community Power Logo and Brand
In another key step towards launching as the state’s second largest Community Choice Energy provider, San Diego Community Power (SDCP) unveiled its brand and logo last month at the Fifth Annual Community Choice Energy Forum co-hosted by the City of San Diego and Climate Action Campaign. The brand and logo were developed by Civilian and…
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How Much Should Your Roots Define You?
CreativeMornings is a free talk series for creatives, entrepreneurs, developers, and crafters in advertising and marketing. It’s held the last Friday of every month with varying topics. These talks are meant to bring us together and hopefully inspire our work (and maybe personal) outlooks. After almost every one of these, I leave aspiring to do…
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Why (Some Of) Your Ads Should Suck
Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…
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Comic-Con: Turning My Vacation Into a Professional Goal
Comic-Con is my scheduled summer vacation, every year. And every year I hear, "Are you going to dress up?" Interesting fact, only about 12% of attendees cosplay (dress up). And to answer that question, no, I don't. Nothing against it but any attempt from me to make a costume would be a great disservice to…
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Technology in the Creative Space – Lessons Learned from Adobe Max
If there is one thing I know, it is that my knowledge of technological advancements doesn't even scratch the surface of the amount there is to learn on the subject. Whether it’s recognized or not, technology is advancing exponentially and changing lives every single day. I also know that the latest “up”date is already “out-of”date…
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Too Much To Tweet: Good/Bad Photoshop
The Healing Power of Good/Bad Photoshop I once had a professor who referred to combining two mismatched photos (see example above) as a misuse of Photoshop’s capabilities. However, I would argue that it is the ultimate use of Photoshop’s capabilities, as well as an enviable skill to possess. Have you ever tried smoothly transitioning…
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Halloween Advertising: Trick or Treat?
Halloween is a time of year that everyone from 8 to 88 enjoys. The pillowcases full of candy, the costumes, and the "scare in the air" make for a memorable holiday. For years, brands have been taking part in the Halloween spirit as well. This year 70% of Americans are planning on celebrating the holiday, where "total spending is expected…
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The United Nations’ Creative Department
An article was recently posted on Printmag.com that sheds light on possibly one of the biggest creative advertising groups that you’ve never heard of. The Graphic Design Unit (GDU) is a department within the United Nations responsible for all their creative content all over the world. This 10 person team has what Print Mag says is…
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“Pitcher” Provides Agency Hook Ups
Have you ever heard of the app, Tinder? In case you haven't, Tinder is a very popular dating app, that allows users to sort through pictures of people near their geographic location and say either "yes" or "no" to if they'd like to meet them. A swipe to the right means "yes". A swipe to…
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