Category

Weird Al Leverages Viral Potential For Production Backers

Whether you’re a fan of parody music or not, there is no denying that Weird Al’s music catches attention (see the video above.) In an effort to promote his new album “Mandatory Fun” which will be his first release in three years, Weird Al has released music videos routinely for the last week. Music videos…

Looking for the Edge

The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…

Mind “The Gap”

I am an avid listener of NPR (National Public Radio), PRI (Public Radio International), and the podcasts they put out. Most notably “This American Life” hosted by Ira Glass. Being a listener for nearly five years, his voice has become recognizable almost instantaneously and I imagine most of my fellow subscribers share this ability. Unlike…

Why Count Sheep When You Can Call the Milk Man?

Sometimes, I just can’t sleep.  It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to the premise of this blog) how many glasses of milk warmed or not that I’ve drinken. Drank? Drunk? I digress. The…

Those of you who write for PR will love this story published today at The Onion. Which grammar gang do you subscribe to?     4 Copy Editors Killed In Ongoing AP Style, Chicago Manual Gang Violence New York - Law enforcement officials confirmed Friday that four more copy editors were killed this week amid…

According to the Mayan calendar, the world may end on Dec. 21, but the Jell-O brand is introducing a tongue-in-cheek commercial about its own effort to avert the apocalypse. Check out their awesome ad.   Sherry LeCocq Public Relations Account Manager Mood: Relieved

Australia’s fastest-spreading viral video “Dumb Ways to Die”  has amassed over 28 million views (I personally am responsible for at least 150 in San Diego, CA) on YouTube since it was posted on November 14. The clip was created by McCann World Group Australia to promote safety on Melbourne Metro Trains. This clever safety message…

The Public Relations Society of America recently polled its members with a simple fill in the blank statement "PR is _____." Here is a cool info-graphic featuring some of the results.

  The Japanese have a very different style of advertising than Americans.  They would definitely get an A+ in outside-the-box creative thinking.  The latest ad craze is ad-supported underwear.    I do not speak or read Japanese, not even a sukoshi (Japanese for a little bit),  but fortunately Gizmodo was able to help me out. As far…

We all know that GoDaddy.com is famous for its intentionally sleazey TV ads, usually run during sporting events such as the Super Bowl. Well, in this new ad by Deutch and directed by Traktor we see a whole new side to this internet giant. Sure, we find the obligatory beaver-petting (literally) supermodel but we also…