Halloween Advertising: Trick or Treat?

Halloween is a time of year that everyone from 8 to 88 enjoys. The pillowcases full of candy, the costumes, and the “scare in the air” make for a memorable holiday.

For years, brands have been taking part in the Halloween spirit as well. This year 70% of Americans are planning on celebrating the holiday, where “total spending is expected to reach $8 billion, each person spending about $80 on decorations, costumes and candy” (AdAge). With such an influx in spending, Halloween offers a perfect opportunity for brands to promote their products in a creative, fun way. Sweet!

Mini joins in on the fun with its series of Halloween ads.

This ad plays off of the classic ghost costume, by draping a Mini in a pure white car cover.

“Save a pumpkin, carve the road”

A cute, yet somewhat eerie vampire Mini ad makes the reader look twice.

McDonald’s, too, gets spooky this holiday.

Cheese burger or sweet candy?

A ketchup thirsty McDonald’s hamburger.

Heineken has never looked so scary.

Ghostly beer makes for the scariest night of the year.

Premium quality possessed beer.

Cheese never looked so spooky.

The Wicked Witch of the West and her striped socks.

This sweet candy is turning to its dark side.

Black and orange M&M’s make for a perfect pumpkin.