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Maximizing Impact for Cause-Focused Clients

Last Thursday, Civilian hosted a webinar leading up to the American Marketing Association’s annual Cause Conference moderated by our CEO, Stacey Nelson Smith focusing on “Connecting Consumers and Customers to Your Cause: How to Spend Your Time and Budget to Maximize Impact.” The recorded session can be viewed below. https://vimeo.com/477712833 The webinar brought together two…

Need Some Global Good News?

Today rather than focusing on the number of coronavirus cases exploding around the world, check out the global Good Deeds Tracker on ForBlake.org. The Tracker highlights stories from all over the world as a reminder that acts of kindness, no matter how small, create a ripple effect that can lift us all up especially during…

The NFL Takes a Beating Over Domestic Violence

What do you do when half of your multi-billion-dollar fan-base begins to slip through your fingers, driving with them a storm of negative press? That’s the crisis the National Football League is currently handling, as a domestic violence scandal involving Ray Rice escalates into a full-on press nightmare, bringing with it stigmas of the league’s…

AdEase Successfully Completes Bike-A-Thon for Charity

AdEase participated in the YMCA Bike-A-Thon at the Toby Wells YMCA in Mission Valley on Saturday, February 8th.  This is an annual event hosted for all members of the community to come together and practice a healthy lifestyle, while also raising money for charity. All the money raised from this event goes toward providing underprivileged…

AdEase Selected as Media Agency for California PaintCare Campaigns

San Diego, CA – AdEase, a San Diego-based Advertising, Marketing and Public Relations Agency is proud to announce that it has been selected as the Agency of Record to provide Media Strategy, Planning and Buying services for PaintCare, Inc. AdEase won the account over a multi-agency pitch in late 2013. PaintCare, Inc. is a non-profit…

I’ve been practicing PR for almost ten years and every time I witness a celebrity in hot water, I wonder, “how will their publicist handle this one?”  I’ve never done celebrity PR before so, it’s hard for me to imagine what the life of publicist is like, especially if they manage someone like Charlie Sheen,…

This morning I attended a great presentation through the San Diego Chapter of the Public Relations Society of America. Aptly and simply known by his Twitter handle @ChargersPRguy, Bill Johnston, Director of Public Relations for the San Diego Chargers, gave us PR folks not only helpful professional advice but a captivating and entertaining look inside…

AdEase is proud to announce that the statewide suicide prevention campaign called Know the Signs garnered coverage in Booster Shots, the LA Times Health Blog. This is not only a huge win for reaching one of our key demographics, but it is also great progress for the campaign since it is being covered as a…

The Public Relations Society of America recently polled its members with a simple fill in the blank statement "PR is _____." Here is a cool info-graphic featuring some of the results.

Having been in Public Relations for more than seven years (with an additional ten years of customer service experience) I have seen my share of good PR, bad PR and just plain “I can’t believe how this is being mismanaged!” PR.  Hailing from the South, where we’re famous for our world-class hospitality, I belong to…