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Sense Networks, a mobile research and analytics company, recently gathered data that compares mobile CTR (click through rates) between East Coast and West Coast consumers. They wanted to compare shopping habits and find out what makes mobile users click on a given ad.  Mobile advertising has been gaining a lot of attention from consumers as…

  I found a very interesting article that on Mashable about a 2011 Dunkin’ Donut survey of 4,700 workers’ coffee drinking habits. At first you think this has nothing to do with advertising or marketing until you take a look at numero 2. The study shows scientist/lab technicians are the heaviest coffee drinkers (probably due…

I hate to shop. In fact, it’s painful. Why? Because clothing designers haven’t clued into the fact that consumers don’t want to wear hideous garments that look like they exploded from the mind of Jackson Pollack while he was doing shrooms in a Sherwin Williams store. In recent news Facedeals, a new technology that has…

“He has a right to criticize, who has a heart to help” Abraham Lincoln Everybody has an opinion, and everybody has an opinion on having opinions.  Most people believe it is noble to have bold opinions and to voice them loudly and unapologetically, as long as those opinions match with their own.  As soon as…

In summer of 1976, McDonald's did a promotion with the Olympics that made the dreams of little kids everywhere come true. Each time a U.S. Olympian medaled in that Olympic games, you could redeem a McDonald's scratch card for various food and beverage items at any of their restaurants. Foremost, we all fell in love with the…

Sponsorship of Olympic Magnitude

I was all set to announce the quadrennial (yes I had to look that up) AdEase Office Olympics, when my enthusiasm was slightly quashed by the US Olympic Committee. According to the USOC, you may not use anything related to the Olympics if you haven’t paid for it. ANYTHING. The article went on to cite…

We all know that GoDaddy.com is famous for its intentionally sleazey TV ads, usually run during sporting events such as the Super Bowl. Well, in this new ad by Deutch and directed by Traktor we see a whole new side to this internet giant. Sure, we find the obligatory beaver-petting (literally) supermodel but we also…

It seems that lately advertising to the Hispanic consumer has become more important to the marketing community than any other segment. In fact, the first advertising deals at this year’s media upfronts, was not for NBC, ABC or CBS but struck with a Hispanic media company, Univision Communications. This once niche marketing segment, is now…

Today is Social Media Day! To commemorate this holiday, tell us your thoughts. What do you think about social media? What do you like? Dislike? How has it affected your relationships? How much time do you spend on Facebook/Twitter/Pinterest on average? How do you feel about the relationship status? How public/private is your FB page?…

This comes as no surprise to anyone who knows me but I’m a lover of all things dog. It was therefore with huge disappointment that I read in the trade press that Pedigree was dropped as a sponsor of the Westminster dog show after a 20 year association. The reasons surrounding the split stemmed from…