Uncategorized
The NFL Takes a Beating Over Domestic Violence
What do you do when half of your multi-billion-dollar fan-base begins to slip through your fingers, driving with them a storm of negative press? That’s the crisis the National Football League is currently handling, as a domestic violence scandal involving Ray Rice escalates into a full-on press nightmare, bringing with it stigmas of the league’s…
Read more
Remembering 9/11
Thirteen years ago, on September 11, 2001, our country was hit by tragedy. Thousands of lives were lost, countless people injured, and many more left heartbroken. Mothers, fathers, children, brothers, sisters, cousins, grandparents, and friends were all lost that day. But despite the heartache and pain, it was not long before we were back on…
Read more
Old Fashioned is In Fashion
Vintage is the new pop culture, even in the advertising world. That’s right, retro design is no longer old fashioned, rather in fashion. Even the most modern products, such as Facebook, Skype, and Guitar Hero, are following this new, old style of advertising. Designers are using effects that mimic worn paper and muted colors, along…
Read more
Looking for the Edge
The relationship between advertisers and the customer is interesting. The goal is to appeal to the target market and imbed an idea that eventually leads to a measurable action. It seems like the moment the word “viral” was used to describe something catching on fire figuratively on the internet, advertising was changed. The change that…
Read more
AdEase AP Journal #2
Throughout my years of education, the thought of the future was always an intimidating one. In fact, being a student is pretty stressful. I was constantly told that the amount of success I enjoyed in my years of schooling would be a direct indicator of how successful I would be in the real world. This…
Read more