Category

Social Content and the Internet’s Demise

Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or creating headlines and imagery designed to enhance clickthrough to a website is…

Mind “The Gap”

I am an avid listener of NPR (National Public Radio), PRI (Public Radio International), and the podcasts they put out. Most notably “This American Life” hosted by Ira Glass. Being a listener for nearly five years, his voice has become recognizable almost instantaneously and I imagine most of my fellow subscribers share this ability. Unlike…

This morning I attended a great presentation through the San Diego Chapter of the Public Relations Society of America. Aptly and simply known by his Twitter handle @ChargersPRguy, Bill Johnston, Director of Public Relations for the San Diego Chargers, gave us PR folks not only helpful professional advice but a captivating and entertaining look inside…

AdEase’s Interactive Marketing Manager, Chad Recchia, delivers key industry insights to ECT News Network for an article regarding Facebook’s new video ads set to launch within the next year. Read the article here titled “Facebook to Place In-Your-Face Video Ads in News Feeds."   James Williams Media Coordinator Mood: Updated