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Keeping up with Mobile Advertising

via Adweek As advertisers, we've all heard that technology is changing faster than anyone can keep up with. It's frustrating and exciting at the same time.  As new opportunities arise, more work for agencies follows, and our clients as organizations. In fact, 91% of advertisers polled by data company Jivox claim their companies will spend…

Big Data: The Universal Cure

According to Bloomberg.com, big data companies are no longer dealing with just marketers in the use of their consumption level data. Large strides are now being made into the medical and healthcare field to create personalized treatment plans based on buying patterns. The data is then being further analyzed to create in-depth predictive models to…

A World Cup of potential

In an hour, the US and Belgian FIFA World Cup teams will be proudly chanting their anthems as they prepare to play 90 minutes of football (yeah, football) in one of the most dramatic and exciting World Cups of the last decade. Sure, I'll watch it on my DVR as soon as I get home but in honor of my spitefully…

Is Programmatic Advertising Taking Over TV?

Digital, digital everywhere, and not an impression to spare. As TV becomes increasingly more digital, programmatic advertising has become more prevalent.  The concept behind programmatic advertising does not concentrate on what the viewers are actually watching, but who the viewer is and how many digital platforms it can be disseminated across. Mark Zeigler, VP of…

The “Connected Consumer”

The everyday life of consumers is changing by the minute. Our demands change. Our styles change. Our interests change. Thanks to technology, the use of smart phones and tablets has completely transformed the way in which we consume information and engage with one another. Think about it. When was the last time you didn't have…

Social Content and the Internet’s Demise

Social news sites like Buzzfeed have become a staple of the contemporary Facebook feed. With tricky algorithms that perpetuate these websites’ success by labeling them as “quality publishers,” it’s impossible to escape their reach. Social media culture has evolved such that “clickbaiting” or creating headlines and imagery designed to enhance clickthrough to a website is…

Cross-Cultural Marketer’s Newsletter – March 2014

ABOUT ADEASE Founded in 1999, AdEase is a marketing, advertising and public relations agency headquartered in San Diego, with offices in Los Angeles and Northern California. Our fully integrated, cross-cultural campaigns leverage both online and offline marketing channels.   OUR PICK – THIS MONTH'S OUTSIDE-THE-BOX CREATIVE DHL SHOWS HOW TO MAKE COMPETITORS ADVERTISE YOUR BRAND Shipper…

Bing It On Baby

We’ve all seen those Bing It On Challenge commercials comparing Microsoft’s Bing to the ever so popular Google.  You know the one where the geeky IT guy travels to a new city to test consumers’ on whether they prefer Bing or Google?  More often than not, consumers’ first response is… “Oh I use Google.”  A…

Last week I brought you Part 1 of Commandments for the New Media Measurements (a summary of  comScore's "Brave New Digital World"). Now, I bring you Part 2 to keep you informed and ready to move into the future. 6. All media planning and optimization should be based on equivalent metrics. The primary source of…

Rising Stars: 3 Things You Should Know

You may or may not be aware of the new IAB ad units, Rising Stars,  now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater creativity and connection with the right consumers on their terms. Why Rising Stars vs. Standard Banners? –…