All posts by Ron Wesson

Groundhog Day for Ads

Please tell your CEO to quit emailing us. We get it. These are “uncertain times,” “we are all in this together,” and we are now in “the new normal.” How do we know? Because every CEO who has ever had access to our email addresses has sent us a message to let us know that.…

Why (Some Of) Your Ads Should Suck

Ah, the advertising creative process. It’s why we do our jobs. Who doesn’t want to spend their days coming up with exciting, challenging, clever words, concepts, and images that impress our friends, make our moms proud, and delight our clients so much that they want to kiss us on the lips? Of course, all of…

Cross-Cultural Marketer’s Newsletter – March 2014

ABOUT ADEASE Founded in 1999, AdEase is a marketing, advertising and public relations agency headquartered in San Diego, with offices in Los Angeles and Northern California. Our fully integrated, cross-cultural campaigns leverage both online and offline marketing channels.   OUR PICK – THIS MONTH'S OUTSIDE-THE-BOX CREATIVE DHL SHOWS HOW TO MAKE COMPETITORS ADVERTISE YOUR BRAND Shipper…

AdEase Successfully Completes Bike-A-Thon for Charity

AdEase participated in the YMCA Bike-A-Thon at the Toby Wells YMCA in Mission Valley on Saturday, February 8th.  This is an annual event hosted for all members of the community to come together and practice a healthy lifestyle, while also raising money for charity. All the money raised from this event goes toward providing underprivileged…

AdEase Selected as Media Agency for California PaintCare Campaigns

San Diego, CA – AdEase, a San Diego-based Advertising, Marketing and Public Relations Agency is proud to announce that it has been selected as the Agency of Record to provide Media Strategy, Planning and Buying services for PaintCare, Inc. AdEase won the account over a multi-agency pitch in late 2013. PaintCare, Inc. is a non-profit…

We do the work so you don't have to. Listed below are the top news and blog posts relating to the world of search and internet marketing. Click each title to read the full article at the original source. Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] Google dropped a few…

We do the work so you don't have to. Listed below are the top news and blog posts relating to the world of search and internet marketing. Click each link to read the full article at the original source. Bing Ads Responds to Google Enhanced Campaigns Bing Ads finally responds to questions and speculation as…

We do the work so you don't have to. Listed below are the top news and blog posts relating to the world of search and internet marketing. Click each link to read the full article at the original source. Will Facebook Launch Its Own Phone At Its Android Product Event On April 4? Facebook is…

Lists. Oh, how we love them! Everything from Night of 100 Stars to The FBI’s 10 most wanted, Americans just can’t seem to get enough of them. Lists give our otherwise arbitrary and mundane lives order and meaning; all while keeping things snappy and concise. This frees us up for more important endeavors such as…

I recently took some time away from my incredibly busy career to vacation in the Channel Islands. Without the heavy pressures of work (being on high alert for Fedex is beyond draining), I had time for some reflection. While I encourage you to share your own top five peeves, human or otherwise, I’m far too…