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My mornings in the office typically start with a big cup of coffee and my computer. As I drink my coffee and try to convince my body to fully wake up, I peruse all of my communication sources- emails, voicemails, Facebook, Twitter, maybe Drudge Report if I’m feeling particularly ambitious.  In less than 20 minutes…

The classy city of San Diego is home of many colleges and three major universities: San Diego State University, University of California San Diego, and University of San Diego. On these campuses and many others throughout California and the United States, students live dirt cheap and survive on ramen noodles, tap water and other bare…

It wasn't a particularly sunny day in the Sunshine State, but this AdEaser was glowing nonetheless. I traveled down Interstate 4 (colloquially referred to as "the I-4 parking lot") and onto SR-528 ("The Beachline," one of the innumerable tollways that crisscross Central Florida). Merging onto International Drive (which is famously dotted with cheap T-shirt and…

The year is 2012, Whitney Houston has tragically passed away, another end of the world prediction will be proven false, and the future of advertising and marketing is quickly arising in a unique form. Many movies attempt to foresee the future in a 90 minute extravaganza. However, it is only real through the lenses of…

So this month we’ve all read the slew of social media experts at advertising and marketing agencies blog, tweet and publish their 2012 predictions — and last year saw its share of both the perceptive (the embrace of mobile) and the preposterous (Google+ immediately dethroning Facebook). To keep my comments in the first camp, let…

Social networking--a phrase, a marketing platform, a way of life. Marketing and PR has infiltrated what was once an underground website aimed at bored college students (you're so behind if you haven't seen The Social Network yet), and has been working out how to best capitalize on an 800,000,000-strong audience. A quick Google search will…

As interactive media transforms and consumer influences continue to shift, 2012 is expected to be the year that online advertising will surpass print. A study released by eMarketer this month predicts that online advertising will grow 23.3% to $39.5 billion in 2012. The study forecasts that advertisers will spend $33.8 billion on magazine and newspaper advertisements,…

Yesterday, Google posted on its Inside Search blog that they will be enforcing a new algorithm called the “page layout algorithm”. It is no secret that many content websites makes their money off of marketing ads on their pages. It’s simple, advertisers pay to have their ads on your website on a CPM model and…

It would seem, this being 2012 and potentially the end of the Mayan calendar as we know it, there’s no time to waste if you’ve been thinking about getting your business more involved with new media. It’s time to start taking advantage of the countless options for online branding and engagement--time to think outside of…

With everyone jumping on the SEM/SEO bandwagon, it can be a challenge to make your pay per click ads stand out from the pack.  The sponsored text ads section of Google search is no longer a novelty.  Search engine ads have evolved beyond a headline, two text rows, and a destination URL.  With Google AdWords extensions…